Online · puredesi.shop · Day report

Online sales
full day

Thursday 1 October 2026
38days to Diwali
Window 00:00 to 23:59 AESTSales $3,636.35 incl. GSTProducts $3,411.35Shipping $225.00Discounts $187.45GST $330.54

$3,636 from 21 orders. 2.6x the same day last week and 2.0x where we stood 38 days out from Diwali last year.

4 orders · $395.90 landed after the 8:30 pm daily report and were not in it.
Online sales
$3,636
incl. GST and shipping
▲ 156% vs last wk▲ 105% vs D-38 LY
Orders
21
9 new · 12 returning
▲ 50% vs last wk▲ 75% vs D-38 LY
Average order
$173.16
151 units · 7.2 per order
▲ 70% vs last wk▲ 17% vs D-38 LY
Store sessions
783
679 unique visitors
▲ 19% vs last wk▲ 68% vs D-38 LY
Conversion
2.17%
sessions that completed checkout
▲ 30% vs last wk▲ 26% vs D-38 LY
01

Diwali pre-order stock

739 units sold across 134 Diwali pre-orders since 13 Sep, 102 of them on Thursday. 19,959 units left in Shopify stock across all locations.

Watch list

Any product with 10 or fewer left at a location, or sold out where it has been selling.

Large Traditional Diwali Box: Kellyville has 10 left

739units sold to date
19,959units left

Diwali boxes ordered per day

Units of Diwali gift boxes ordered each day. Hover a bar for the running total.

04181757649617579Sun 13 SepThu 1 Oct

Sold and left, by product and location

Stock as at 2 Oct 2026 10:13 PM AEST, straight from Shopify inventory (available = on hand minus committed). Sold counts every pre-order up to that moment. Each location cell shows units left, with units sold there underneath.

ProductSoldThuLeft% soldKellyville
pickup		Arndell Park
pickup		Melbourne
pickup		Brisbane
pickup		Sydney
ship		Status
Extra Small Diwali Premium Box 80+9420 16%5240 sold10827 sold500 sold500 sold16013 sold OK
Extra Small Best Seller Diwali Box 70+71,435 5%18017 sold36737 sold1510 sold1495 sold58811 sold OK
Small Kaju Diwali Box 64+6936 6%10530 sold24723 sold1000 sold991 sold38510 sold OK
Mix Kaju Cashew Slab 63+193,936 2%50150 sold10746 sold3982 sold4000 sold15635 sold OK
Large Classic Diwali Box 53+4947 5%1284 sold25317 sold1000 sold1000 sold36632 sold OK
Small Mix Diwali Peda Box 51+2449 10%5412 sold11619 sold482 sold501 sold18117 sold OK
Extra Small Diwali Favourites Box 48+3952 5%1237 sold25911 sold8317 sold1000 sold38713 sold OK
Small Motichoor Ladoo Diwali Box 47+8953 5%12212 sold24525 sold991 sold992 sold3887 sold OK
Large Burfi Diwali Collection 39+4761 5%1023 sold19818 sold782 sold800 sold30316 sold OK
Royal Kaju Diwali Box - Window 31+3669 4%878 sold17415 sold700 sold700 sold2688 sold OK
Bring India Home Sweet Box 28+6172 14%473 sold3911 sold223 sold250 sold3911 sold OK
Small Milky Diwali Box 25-1,475 2%18810 sold39312 sold1500 sold1491 sold5952 sold OK
Large Punjabi Diwali Box 24-976 2%1283 sold2619 sold1000 sold1000 sold38712 sold OK
Large Motichoor Ladoo Diwali Box 22+1378 6%502 sold9711 sold382 sold391 sold1546 sold OK
Small Syrup Soaker Diwali Box 19-581 3%6513 sold1575 sold600 sold600 sold2391 sold OK
Large Traditional Diwali Box 18+16182 9%1017 sold540 sold200 sold201 sold780 sold Low
Large Staff Selection Diwali Box 17+3983 2%12010 sold2682 sold1000 sold1000 sold3955 sold OK
Small Mix Burfi Diwali Box 16+6984 2%1283 sold2619 sold991 sold1000 sold3963 sold OK
Large Mix Burfi Diwali Box 8+1692 1%911 sold1872 sold700 sold701 sold2744 sold OK
Large Sweet & Savoury Diwali Box 7-393 2%511 sold1026 sold400 sold400 sold1600 sold OK
Milk Cake Slab 6+3489 1%651 sold1314 sold491 sold500 sold1940 sold OK
Extra Small Motichoor Ladoo Diwali Box 2-498 0%641 sold1350 sold500 sold500 sold1991 sold OK
Dhoda Barfi Slab 1+1498 0%651 sold1350 sold500 sold500 sold1980 sold OK
Extra Large Premium Sweet and Savory Diwali Box 0-200 0%260 sold540 sold200 sold200 sold800 sold OK

Also sold on pre-orders, with no stock tracked in Shopify: Tea Blend – Masala Chai 97 (+14), Mini Medley Slab 48, Masala Matar 11 (+2), Rose Badam Ladoo 7, Coriander Kulcha (4pk) 7, Namak Para 7, Shakar Para 6 (+2), Chenna Murki Stack 6, Gujiya 6, Jodhpuri Ladoo 6, Hot Peanuts 6, Masala Cashew 5 (+1), Methi Mathi 5, Mango Pickle – Aam ka Achar 4, Sev Namkeen 4, Tutti Frutti Cake 4, Wholemeal Atta Kulcha (4pk) 3, Spicy Boondi Mixture 3 (+3), Roasted Dry Fruit Barfi 3 (+1), Gond Ke Ladoo 2, Gur Para 2, Channa Burfi Stack 2, Pepper Cashew 2, Ras Malai (8pcs) 2, Chilli Crunchy Sticks 2, Saffron Threads – Kesar 2, Pure Desi Fikki Mathi 2, Dry Gujiya 2, Roasted Nutri Diet Mix 1, Mixed Pickle – Mango, Chilli & Carrot 1.

02

Store traffic and the funnel

From visit to purchase

Shopify sessions for the day. Rates on the right are each stage as a share of sessions.

Sessions783
100.0% of sessionsLast wk 657 · D-38 LY 465
Added to cart115
14.7% of sessions · 15% of previous stepRate last wk 13.2% · D-38 LY 15.7%
Reached checkout34
4.3% of sessions · 30% of previous stepRate last wk 3.8% · D-38 LY 4.5%
Completed checkout17
2.2% of sessions · 50% of previous stepRate last wk 1.7% · D-38 LY 1.7%

21 orders against 17 sessions that completed checkout: some orders come from draft orders, Shop Pay or a second order in the same session, so the two counts rarely match.

Abandoned checkouts

Checkouts where the customer left contact details and did not pay.

4 · $293.00
  • 23:12$21.001 x Mix Kaju Cashew Slab
  • 16:57$96.001 x Hot Peanuts; 1 x Roasted Dry Fruit Barfi; 1 x Large Staff Selection Diwali Box; 1 x Namak Para; 1 x Small Kaju Diwali Box
  • 16:09$135.001 x Large Staff Selection Diwali Box; 1 x Royal Kaju Diwali Box - Window; 1 x Large Punjabi Diwali Box
  • 05:13$41.001 x Large Custom Indian Sweet Gift Box (1kg)

Device

DeviceSessionsShareCart rateConv.
Mobile72793%14.4%2.1%
Desktop517%19.6%3.9%
Tablet51%0.0%0.0%

Where visitors came from

Sessions by referrer. Cart rate and conversion are per session.

SourceSessionsCart rateBoughtConv.
Direct · direct33013.3%123.6%
Instagram · social16410.4%21.2%
Facebook · social 0 sales15416.2%00.0%
Google · search13421.6%32.2%
Duckduckgo · search10.0%00.0%

Orders by referrer

Shopify's attribution of the order itself. Blank referrers show as unattributed.

ReferrerOrdersSales
puredesi (own site referrer)9$1,947.15
Unattributed6$963.65
Google3$290.65
Instagram2$262.90
Facebook1$172.00

Top landing pages

The first page of each session.

PageSessionsCart rateBought
/collections/diwali30115%5
/14420%4
/products/extra-small-motichoor-ladoo-box-diwali-special9017%0
/products/milk-cake-slab618%0
/cart3013%4
/products/bring-india-home-sweet-box2326%1
/collections/all2114%0
/pages/melbourne119%0
/pages/corporate-gifting70%0
/pages/how-delivery-works60%0

Browsing cities

Sessions by visitor city (Shopify's IP location).

  • Sydney31111 bought
  • Melbourne1793 bought
  • Brisbane99
  • Perth47
  • Adelaide311 bought
  • Canberra14
  • Gunning71 bought
  • Bundaberg5
  • Clyde North4
  • New Delhi4
03

Diwali run-in against last year

Last 30 days total $38,798 from 261 orders, against $44,509 from 230 orders over the same days-to-Diwali window last year (-13%). Last year the online store took a further $331,864 from 1,883 orders between this point and Diwali.

2026, Diwali Sun 8 Nov2025, Diwali Mon 20 Oct, aligned by days to Diwali
$0$5k$10k$15k$20k$25kDiwaliD-14D-28D-42D-56 Today D-38 LY online orders closed D-5
Sessions per day
0414829 D-67D-38
Conversion rate
0.0%1.4%2.9% D-67D-38
ComparisonSalesOrdersAOVSessionsCart rateConv.
This day
Thu 1 Oct 2026
$3,63621$17378314.7%2.17%
Same day last week
Thu 24 Sep 2026
$1,42314$10265713.2%1.67%
Same weekday last year
Thu 2 Oct 2025
$7,43842$1771,21419.6%2.55%
Same point before Diwali last year (D-38)
Fri 12 Sep 2025
$1,77712$14846515.7%1.72%

Calendar year-on-year is distorted this season: Diwali falls 19 days later in 2026, so the same weekday last year sat in last year's peak. The days-to-Diwali row is the fair comparison.

04

What sold

By category

Revenue after discounts, by Shopify product type.

Diwali Gift Box$2,456 · 79 units
Gift Box$540 · 26 units
Slab$164 · 8 units
Other$143 · 12 units
From the bakery$76 · 9 units
Pantry$39 · 17 units

Units by fulfilment

Where today's units are going.

Kellyville75 units · 50%
Arndell Park30 units · 20%
Melbourne4 units · 3%
Shipped42 units · 28%

Discount codes

5OFF x1 ($19.75 off)

Products

Every line ordered online today, by line revenue incl. GST. Order-level codes are not split across lines, so this can differ from the order total by a few dollars.

ProductQtyPickupShipOrdersRevenue
Large Traditional Diwali Box
Diwali Gift Box
 161601 $688.00
Mix Kaju Cashew Slab
Gift Box
 191815 $399.00
Bring India Home Sweet Box
Diwali Gift Box
 6154 $294.00
Small Motichoor Ladoo Diwali Box
Diwali Gift Box
 8802 $168.00
Large Classic Diwali Box
Diwali Gift Box
 4224 $164.00
Large Burfi Diwali Collection
Diwali Gift Box
 4402 $164.00
Small Kaju Diwali Box
Diwali Gift Box
 6604 $156.00
Royal Kaju Diwali Box - Window
Diwali Gift Box
 3122 $153.00
Small Mix Burfi Diwali Box
Diwali Gift Box
 6513 $144.00
Extra Small Diwali Premium Box
Diwali Gift Box
 9902 $130.50
Milk Cake Slab
Slab
 6335 $126.00
Large Staff Selection Diwali Box
Diwali Gift Box
 3301 $123.00
Extra Small Best Seller Diwali Box
Diwali Gift Box
 7702 $101.50
Small Kaju Katli & Motichoor Ladoo Box
Gift Box
 3301 $72.00
Small Mix Diwali Peda Box
Diwali Gift Box
 2112 $48.00
Extra Small Kesar Motichoor Ladoo Box
Gift Box
 3301 $43.50
Extra Small Diwali Favourites Box
Diwali Gift Box
 3212 $43.50
Large Mix Burfi Diwali Box
Diwali Gift Box
 1101 $41.00
Moong Dal Halwa (500g) · Normal Box
Other
 2021 $40.00
Mixed Pickle – Mango, Chilli & Carrot
Pantry
 3033 $38.70
Large Motichoor Ladoo Diwali Box
Diwali Gift Box
 1011 $38.00
Spicy Boondi Mixture
Other
 3301 $33.00
Shakar Para
Other
 3032 $28.50
Small Custom Indian Sweet Gift Box (500g)
Gift Box
 1011 $26.00
Pure Desi Fikki Mathi
From the bakery
 3031 $25.50
Dhoda Barfi Slab
Slab
 1101 $21.00
Achari Mathi
From the bakery
 2022 $20.00
Jodhpuri Ladoo
Other
 2022 $17.50
Mini Medley Slab
Slab
 1011 $17.00
Namak Para
From the bakery
 2021 $15.00
Masala Matar
From the bakery
 2021 $15.00
Roasted Dry Fruit Barfi
Other
 1101 $13.00
Masala Cashew
Other
 1101 $11.00
Tea Blend – Masala Chai
Pantry
 1410414 Free gift
05

Locations serviced and collection areas

KellyvillePickup
5/29 Windsor Rd, Kellyville NSW
8orders
$1,778sales
75units
Customer suburbs
  • Kellyville 2155 x2
  • Riverstone 2765
  • Marsden Park 2765
  • Nirimba Fields 2763
  • Norwest 2153
  • Schofields 2762
  • Sydney 2761
Arndell ParkPickup
6 McCormack St, Arndell Park NSW (kitchen)
3orders
$680sales
30units
Customer suburbs
  • Pemulwuy 2145
  • Merrylands 2160
  • Arndell Park 2148
MelbournePickup
2/63 Premier Dr, Campbellfield VIC
1orders
$103sales
4units
Customer suburbs
  • Kalkallo 3064
ShippedDelivery
Australia Post / courier
9orders
$1,075sales
42units
Delivered to
  • Tahmoor 2573
  • Balwyn North 3104
  • Gunning 2581
  • Thurgoona 2640
  • Whyalla Playford 5600
  • Nightcliff 0810
  • Moss Vale 2577
  • Sylvania 2224
  • Athelstone 5076

Orders by state

Delivery postcode, or billing postcode for pickups.

StateOrdersSales
NSW16$3,160.95
VIC2$275.00
SA2$134.40
NT1$66.00

Today's orders by hour

Order time in AEST. Anardana bars are 8 pm onwards.

12am3am16am1129am21212pm1133pm16pm119pm218:30 pm daily report cut-off
06

Order book ahead

167 open orders worth $28,312 are booked for collection or dispatch after today. Busiest days so far: Fri 6 Nov (40), Sat 7 Nov (26), Fri 30 Oct (23).

KellyvilleArndell ParkMelbourneBrisbaneShipped
05101520253035402Oct5Oct12Oct19Oct26Oct2Nov8Diwali

Orders per pickup or delivery date, by location, one bar per day. Hover a bar for the split. 2 more booked after 8 Nov (Sat 14 Nov, Tue 22 Dec) are in the table, not the chart.

Booked by location

Unfulfilled orders with a future date.

LocationOrdersValue
Kellyville42$7,288
Arndell Park45$8,094
Melbourne6$990
Brisbane3$339
Shipped71$11,600
07

Every order

1 Oct 2026: all orders with items, pickup slot and suburb
OrderTimeFulfilmentForSuburbCustomerUnitsTotal
#1103605:30Kellyville pickupThu 29 Oct · 5:00 PM - 6:30 PMRiverstone 2765 NSW New6$115.50
3 x Extra Small Kesar Motichoor Ladoo Box; 3 x Small Kaju Katli & Motichoor Ladoo Box
#1103707:23ExpressWed 7 OctTahmoor 2573 NSW New11$154.15
1 x Achari Mathi; 2 x Moong Dal Halwa (500g) (Normal Box); 1 x Mini Medley Slab; 1 x Mixed Pickle – Mango, Chilli & Carrot; 3 x Pure Desi Fikki Mathi; 2 x Namak Para; 1 x Jodhpuri Ladoo
#1103808:13Kellyville pickupFri 6 Nov · 1:00 PM - 2:00 PMMarsden Park 2765 NSW New10$142.00
1 x Small Kaju Diwali Box; 8 x Extra Small Diwali Premium Box; 1 x Tea Blend – Masala Chai
#1103909:19ExpressTue 3 NovBalwyn North 3104 VIC New4$172.00
3 x Bring India Home Sweet Box; 1 x Tea Blend – Masala Chai
#1104009:36ExpressThu 5 NovGunning 2581 NSW New 5OFF7$155.15
1 x Small Mix Burfi Diwali Box; 1 x Mix Kaju Cashew Slab; 1 x Small Mix Diwali Peda Box; 2 x Shakar Para; 1 x Bring India Home Sweet Box; 1 x Tea Blend – Masala Chai
#1104110:29Arndell Park pickupFri 6 Nov · 4:00 PM - 5:00 PMPemulwuy 2145 NSW Repeat12$268.00
7 x Small Motichoor Ladoo Diwali Box; 3 x Small Mix Burfi Diwali Box; 1 x Bring India Home Sweet Box; 1 x Tea Blend – Masala Chai
#1104210:51ExpressFri 30 OctThurgoona 2640 NSW Repeat4$168.00
1 x Large Classic Diwali Box; 2 x Royal Kaju Diwali Box - Window; 1 x Tea Blend – Masala Chai
#1104311:26Kellyville pickupFri 6 Nov · 5:00 PM - 6:00 PMNirimba Fields 2763 NSW Repeat6$102.00
1 x Roasted Dry Fruit Barfi; 1 x Dhoda Barfi Slab; 1 x Milk Cake Slab; 1 x Mix Kaju Cashew Slab; 1 x Small Kaju Diwali Box; 1 x Tea Blend – Masala Chai
#1104412:04Arndell Park pickupFri 30 Oct · 5:00 PM - 6:00 PMMerrylands 2160 NSW Repeat5$119.00
1 x Large Classic Diwali Box; 3 x Small Kaju Diwali Box; 1 x Tea Blend – Masala Chai
#1104512:18Kellyville pickupMon 2 Nov · 4:00 PM - 5:00 PMNorwest 2153 NSW Repeat17$688.00
16 x Large Traditional Diwali Box; 1 x Tea Blend – Masala Chai
#1104613:18Kellyville pickupSat 7 Nov · 9:00 AM - 10:00 AMKellyville 2155 NSW New4$123.00
3 x Large Staff Selection Diwali Box; 1 x Tea Blend – Masala Chai
#1104714:34Arndell Park pickupFri 30 Oct · 1:00 PM - 2:00 PMArndell Park 2148 NSW Repeat13$293.00
1 x Extra Small Diwali Premium Box; 5 x Extra Small Best Seller Diwali Box; 1 x Milk Cake Slab; 1 x Mix Kaju Cashew Slab; 1 x Large Mix Burfi Diwali Box; 1 x Large Classic Diwali Box; 2 x Large Burfi Diwali Collection; 1 x Tea Blend – Masala Chai
#1104815:12ExpressFri 6 NovWhyalla Playford 5600 SA Repeat1$39.50
1 x Extra Small Diwali Favourites Box
#1104915:13Kellyville pickupSat 7 Nov · 10:00 AM - 11:00 AMSchofields 2762 NSW Repeat21$410.00
3 x Spicy Boondi Mixture; 1 x Masala Cashew; 1 x Royal Kaju Diwali Box - Window; 15 x Mix Kaju Cashew Slab; 1 x Tea Blend – Masala Chai
#1105015:18ExpressFri 6 NovNightcliff 0810 NT Repeat1$66.00
1 x Large Classic Diwali Box
#1105118:35ExpressTue 3 NovMoss Vale 2577 NSW New5$127.00
1 x Large Motichoor Ladoo Diwali Box; 2 x Masala Matar; 1 x Bring India Home Sweet Box; 1 x Tea Blend – Masala Chai
#1105219:24ExpressWed 7 OctSylvania 2224 NSW Repeat5$98.15
1 x Shakar Para; 1 x Mixed Pickle – Mango, Chilli & Carrot; 2 x Milk Cake Slab; 1 x Jodhpuri Ladoo
#1105321:01Kellyville pickupTue 3 Nov · 5:00 PM - 6:00 PMKellyville 2155 NSW Repeat10$177.00
1 x Small Kaju Diwali Box; 2 x Extra Small Diwali Favourites Box; 2 x Extra Small Best Seller Diwali Box; 1 x Small Motichoor Ladoo Diwali Box; 1 x Small Mix Diwali Peda Box; 2 x Small Mix Burfi Diwali Box; 1 x Tea Blend – Masala Chai
#1105422:00ExpressThu 29 OctAthelstone 5076 SA New4$94.90
1 x Small Custom Indian Sweet Gift Box (500g); 1 x Milk Cake Slab; 1 x Mixed Pickle – Mango, Chilli & Carrot; 1 x Achari Mathi
#1105522:22Melbourne pickupSat 31 Oct · 10:00 AM - 11:00 AMKalkallo 3064 VIC Repeat4$103.00
1 x Milk Cake Slab; 2 x Large Burfi Diwali Collection; 1 x Tea Blend – Masala Chai
#1105623:19Kellyville pickupSat 31 Oct · 7:00 PM - 8:00 PMSydney 2761 NSW New1$21.00
1 x Mix Kaju Cashew Slab